You can connect with people who are likely to like and interact with your posts on Facebook, and you can target your ads according to criteria such as country, city, gender, age, keyword, marital status, educational status, job title. Thus, you will use the budget you have allocated to promote your product and service in the most efficient way to reach the right target audience. You can also set different target audiences for each product or service in order to increase the returns you get from your ads. You can encourage your potential customers to buy through Facebook ads. Knowing about your target audience who are considering purchasing with more information options will help you increase your sales
FACEBOOK ADVERTISING MODELS
Brand Awareness Ads It is the type of advertising given to announce a brand to more people or to highlight the brand and reach a wider audience. Reach Ads The purpose of reach ads is to reach as many people as possible. Reach ads are a great option for maximum exposure with a minimum budget. Traffic Ads It is used to direct visitors to a website and application by getting the most clicks on the link (link) given to the published ad. Interaction Ads It is the type of advertising that increases interaction by allowing a post to get more likes, comments and shares. Application Install Ads Application installs ads are used to increase the number of installs of a mobile application. Video Display Ads If you have a video that you want to announce to people, you can use video views ads. It can be used to promote the product and service with video and to increase brand awareness. Finding Potential Ads Normally, individuals are redirected to a web page to capture customers' email and phone information to reach potential customers. A landing page is created on the web page, allowing customers to fill out the form. Messenger Ads Messages Ads allow people to direct messages to the facebook messenger on your page or to WhatsApp. Conversion Ads Conversion ads allow people to purchase products or services by directing them to a website, mobile app or messenger. Catalog Sales Ads Catalog sales automatically show the products on your website in the ad content and in this way, product sales are targeted. Store Visits Ads Shop visit ads are used to attract customers to local businesses and physical stores.
Advantages of using Facebook / Instagram ads: It provides the opportunity to reach a very wide audience. Various and effective advertising models are available. Demographic targeting works correctly as the reliability of age and gender data is high. Detailed remarketing fictions can be created.
Fox Media firstly listens to you in order to fully understand your business and create an ad for your campaign purpose. Your website and other advertising media you use by examining it tries to provide you with the highest performance ads. Fox Media shows the advertisements of your business to the right people at the right time with the right message, and measurement and optimization techniques specific to our agency during the advertisement broadcast. It constantly checks your ads and increases their efficiency.